As the world's 3rd largest multinational company, Berkshire Hathaway's current official website ( is corporate style and informational, yet lacks aesthetics and is hard to navigate. The rebuild highlights a modern style, clear and clean, in a fresh tonality. Still informative and fully functional.

The Challenge:

How might we more attractively tell BH's brand story to the current stakeholders, especially the younger generations?

My Observation:

Instead of being talked to through a cold machine, Berkshire Hathaway's current young generation audience wanted to be engaged in a warmer and friendly tone.

The Solution:

Let's retell the brand story by starting with restructuring the corporate information hierarchy, and creating a brand-new fresh visual system.

Key Tools:

Figma, Adobe Photoshop, Adobe Illustrator, MindNode

My Role:

Researcher, Strategist, Designer

Before Vs after


Rebuilt SideMAp

REbuilt Website Demo