Berkshire Hathaway is one of the largest multinational companies in the world, yet its current website (https://berkshirehathaway.com/) is functional but lacks visual appeal and ease of navigation. The redesigned website aims to modernize its look and feel by incorporating a fresh, clean, and user-friendly interface, while maintaining its informative and fully functional nature. The result is a website that not only looks modern and aesthetically pleasing but also offers a seamless user experience.
How might we tell Berkshire Hathaway's brand story in a more attractive way to our current stakeholders, especially the younger generations?
We've noticed that our younger audience prefers a more engaging and friendly tone rather than a cold, corporate approach.
To address this, we will restructure BH's corporate information hierarchy and create a brand-new visual system that feels fresh and inviting. By retelling our brand story in a more approachable manner, we can better connect with our audience and build stronger relationships.
Figma, Adobe Photoshop, Adobe Illustrator, MindNode
Researcher, Strategist, Designer